Data visualization guidelines

Details about approved color pairings, accessibility guidelines, and pairings to avoid. The data visualization palette can be implemented through our design tokens.

Primary color

We use $color-data-visualization-primary as the main color for data visualization, which is used for showing total value or whenever only 1 color is needed in a visualization.

Primary
#003C96

Semantic colors

Semantic colors are used to indicate positive or negative performance in data. For positive color, we use a slightly darker Matchacado color for text/icon associated with data to make sure text has enough contrast.

Success (Graph)
#008753
Success (Text/Icon)
#005F3E
Error (Graph and Text)
#CC0000

Color pairings

When more than 1 color is needed, colors should be applied in the exact order in the palette to maximize contrast between adjacent colors, in order to help with visual differentiation.

2 colors

Data Visualization 01
#009990
Data Visualization 02
#D86800

3 colors

Data Visualization 01
#009990
Data Visualization 02
#D86800
Data Visualization 03
#6B16CA

4 colors

Data Visualization 01
#009990
Data Visualization 02
#D86800
Data Visualization 03
#6B16CA
Data Visualization 04
#DE2C62

6 colors

Data Visualization 01
#009990
Data Visualization 02
#D86800
Data Visualization 03
#6B16CA
Data Visualization 04
#DE2C62
Data Visualization 05
#003C96
Data Visualization 06
#A42700

8 colors

Data Visualization 01
#009990
Data Visualization 02
#D86800
Data Visualization 03
#6B16CA
Data Visualization 04
#DE2C62
Data Visualization 05
#003C96
Data Visualization 06
#A42700
Data Visualization 07
#0074E8
Data Visualization 08
#DE3700

Pairings to avoid

Although we recommend using colors following the order in the palette, we understand there might be edge cases when we need to pair colors in a different way. In this case, avoid using the pairings below as neighboring colors. These pairings are hard to tell apart when used:

  • for lines or small points under normal vision
  • for large areas under red-green or yellow-blue color blindness
Data Visualization 04
#DE2C62
Data Visualization 08
#DE3700
Data Visualization 01
#009990
Data Visualization 11
#008753
Data Visualization 02
#D86800
Data Visualization 04
#DE2C62
Data Visualization 03
#6B16CA
Data Visualization 05
#003C96
Data Visualization 08
#DE3700
Data Visualization 11
#008753
Data Visualization 07
#0074E8
Data Visualization 10
#9E68FF
Data Visualization 07
#0074E8
Data Visualization 11
#008753
Data Visualization 04
#DE2C62
Data Visualization 11
#008753
Data Visualization 01
#009990
Data Visualization 04
#DE2C62